I noticed these jar-shaped Nutella packets—(top photo via: Notchet’s Flickr Photostream)—at a grocery store in Rome. (Did I mention I was in Rome a couple of weeks ago?) Then today I saw this bottle-shaped Heinz Ketchup packet. They’re calling it their “Dip & Squeeze” dual-function package. (Photo via: Heinz Ketchup press release) Makes sense that packets should reference whatever form of packaging is most associated with the product. As if to say, “Within this packet: the same trusted product you know from the bottle.” Or jar. TheDieline.com: Package Design: Bottle & Jar Shaped Packets High-res

I noticed these jar-shaped Nutella packets—(top photo via: Notchet’s Flickr Photostream)—at a grocery store in Rome. (Did I mention I was in Rome a couple of weeks ago?)

Then today I saw this bottle-shaped Heinz Ketchup packet. They’re calling it their “Dip & Squeeze” dual-function package. (Photo via: Heinz Ketchup press release)

Makes sense that packets should reference whatever form of packaging is most associated with the product. As if to say, “Within this packet: the same trusted product you know from the bottle.” Or jar.

TheDieline.com: Package Design: Bottle & Jar Shaped Packets

Source The Dieline